Increasing sales is easily one of the most popular topics in entrepreneurship, and for good reason.
After all, no sales means no business.
You’ve probably done your research on different techniques and methods to ramp up sales in your business, but there are a lot out there.
And while some tactics are brilliant, many get overly complicated and way too technical to actually implement.
So, where do you turn when all you really want is a few simple and effective ways to increase sales in your business? Why, here of course, and so that’s what this post is all about.
Fifty percent of small business owners cite increasing profits as their number one concern according to a recent State of Small Business report.
Even if it doesn’t top your list of concerns, improving conversions and sales is a topic that never goes out of style.
The harsh truth is that all it takes is one unfavorable bounce in the market or one bad month to have you scrambling for ways to recover from the loss.
And newer entrepreneurs are likely to feel the hit tenfold as they’ve yet to establish steady, consistent, or recurring revenues just yet.
The good news is, the options to boost sales are endless.
The bad news is, the options to boost sales are endless.
The best news is sometimes it takes just one strategic tweak to get serious results.
Whether you’re a brand-new entrepreneur looking to grow your business, or an experienced business owner trying to increase your market share, these 5 simple sales tips will get you well on your way to adding more sales and volume to your business.
Sales Tip #1
Reach out to current customers and clients
If you’re anything like me, you have the occasional habit of piling too much on your plate.
And odds are good most of your current customers and clients do the same.
So make it a point to check in with them and make them aware of all the ways you can help.
Their needs just might align with your offers.
And just like that, you’ve provided some much-needed relief for your clients while generating more income for your business.
Not only does this approach increase the lifetime value of your customers and eliminates the cost of acquiring new customers, it shows them you care by looking for ways to help and continuously serve them better.
Sales Tip #2
Clearly define who you’re selling to
Picture what it would be like for your business to have a lineup of highly sought after, always-in-demand products and services.
So what does it take to craft offers that compelling?
It all begins with understanding your ideal client and it’s one of the many reasons a well-developed customer avatar is such an effective marketing tool.
The more knowledgeable you are about how your customers think, feel, and act, the better equipped you’ll be to create offers and messages that meet their needs and speak to them in their language.
That brings me to tip #3.
Sales Tip #3
Understand the problem you’re solving
Most businesses don’t have a sales problem, they have an offer problem by making the wrong offer to their potential customers and clients.
Not to sound like a broken record, but once again, that customer avatar comes in handy here.
You’ve gotta understand what problem you’re solving and continually fine-tune your message until it strikes the perfect chord with your target market.
What EXACTLY is your product or service going to do for them?
Make the results and benefits unmissable in your messaging.
You really can’t be clear enough.
And in doing so, you’ll improve the chances of attracting the right people to the right product, making for happy clients and a happy balance sheet.
Sales Tip #4
Use a deadline
Given the choice between buying now or buying later, most put off today what they may or may not do, until tomorrow.
The problem with that is how easy it is to get buried between everyday life and the noise of a million other offers competing for their attention.
The odds that they’ll “be back” plummet with every passing day.
And if you need sales now, “someday” is too far away.
Fortunately, getting people to make quicker buying decisions can be as simple as using a real deadline in your offer.
Not a fake deadline which will destroy your reputation, but a real one where the offer and any associated bonuses disappear once the countdown hits zero.
When limits are involved, people take action.
And scarcity is a powerful motivator.
Sales Tip #5
Crank our content
Content marketing is one of the most effective marketing strategies available today because it leverages the know, like, and trust factors that come along with providing valuable content to your audience.
That established rapport creates the perfect conditions they need to buy from you.
Done consistently and correctly, content marketing has the power to flood your business with a steady flow of leads and sales.
But it does take time and effort to build out a strategy that delivers results, which is why I want to invite you to download your free copy of the fast content formula which will allow you to quickly and easily create high converting and profitable content without the need to spend hours stuck at your desk wondering what to write next and its yours free just by visiting adamerhart.com/fast
So let’s do a quick review of our tips.
Offer to help people who already know, like, and trust you, by getting to know the people you serve even better, understand your products and services, put a little pressure behind your offer, and deliver consistent value to your audience.
No cold calling, no complex funnels, and no sleazy sales tactics required.
As Warren Buffet once said,
“it is not necessary to do extraordinary things to get extraordinary results.”
So improve your offers, create happy customers, and you’ll produce more profit.
More often that not, it’s as simple as that.