You know how important it is to find a niche—a group of hungry, passionate people who are eager for solutions. But here’s the kicker: it’s just as important to find a “hook” that grabs their attention and makes you stand out from the crowd.
Because here’s the truth:
The biggest money-making markets online—health and fitness, dating and relationships, business and money—are insanely competitive.
And if you try to dive into one of these without a unique angle, you’ll be swallowed whole.
But don’t worry, I’ve got you covered.
The first strategy you need is to niche down and get specific. Trying to compete in the broad “weight loss” market? You’ll get steamrolled by the big players. Thank you for playing, better luck next time.
So how do you play in the big leagues and stand out?
That’s where positioning comes in.
Your goal is to laser-focus on an ideal target audience, while filtering out the people you don’t want. This allows you to attract the right people to your business—those who are ready and willing to buy from you.
Here’s how to find your hook (aka your Unique Selling Proposition or USP):
- Study the market. Look at what everyone else is doing, and more importantly—what they aren’t doing.
- Find the gap. What’s missing? Where can you offer something different?
- Go against the grain. When everyone else zigs, you zag.
Let me give you a real-world example.
I did a quick search for “weight loss for teens,” and I noticed there was a lot of interest, but no one was offering specific information products for this audience. I saw an opening—a unique angle to get into the broader weight loss market.
Here’s what I’d do:
Step 1: Find a product that’s already selling well in the weight loss niche, like The Diet Solution Program (a top seller on ClickBank). It doesn’t need to be specifically about teen weight loss, but it should be solid.
Step 2: Create a bonus that does target teen weight loss and position the whole thing as a complete teen weight loss solution. The copy on my presell page or Facebook page? Entirely focused on teens.
By doing this, I’ve got a unique hook that instantly separates me from the thousands of others trying to compete in the weight loss market.
Now, here’s another angle you could take…
What if instead of promoting a ClickBank product, I reached out to some of the teen bootcamp websites I found (like New Image Camp)? They don’t have affiliate programs listed, but that doesn’t mean I can’t make a deal with them.
I’d pick up the phone and ask if they run any affiliate or referral programs. If not, I’d pitch them on how I could generate qualified leads for them. I know their lead cost is already built into their bootcamp prices, so it makes sense for them to pay for high-quality leads.
Imagine getting $1,000 for every signup you generate! And because of my specific teen weight loss angle, I’d be virtually eliminating competition.
That’s the power of positioning.
When you carve out your niche with a unique hook, you don’t have to worry about competing with everyone else. You stand out, attract your ideal customers, and build a business that actually works.
So, the question is—what’s your hook?
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