We’ve covered a lot, so let’s tie everything together…
Before I give you the chance to join my inner circle, let’s take one last look at that basic framework:
- Traffic: Get people’s attention and bring them into your world.
- Conversion: Turn those leads into subscribers or customers.
- Relationship: Build trust, nurture your audience, and turn customers into loyal, repeat buyers (for life).
This is the core of everything I do online. And honestly? It’s simpler than you might think.
Yes, when you bolt on all the extra pieces, it can seem overwhelming. But at its heart, the system is flexible, adaptable, and can be shaped to fit your business.
There are a million ways to capture leads and convert them. Some marketers love the classic squeeze page, others use low-barrier offers, or even Facebook strategies to get people engaged.
But here’s the thing…
There’s no one “right way” to do this. It’s about trying different approaches and finding what works for you.
Once you’ve captured a lead or a customer, it’s all about building that relationship. Most marketers make the mistake of pushing for the sale immediately.
Not me.
Instead of hard selling right out of the gate, I focus on building trust. I use that first contact to start a relationship, to show value before ever asking for anything in return.
This is where so many go wrong—they treat their audience like a transaction, not a relationship. But if you take anything from what we’ve talked about so far, let it be this:
Your success depends on how well you can connect with your audience.
It’s not about pushing offers—it’s about sharing stories, delivering value, and nurturing trust. This is something Gary Vaynerchuk talks about constantly, and it’s a game-changer.
I’ve refined this approach into what I call a soap opera sequence—a series of stories that not only connect with people but also sell without being pushy. When done right, the results are extraordinary.
Now, I can’t dive into every detail here, but this strategy is at the core of my 6-week training program, where I teach you how to build long-term success with stories and relationships.
But let’s not get hung up on the details just yet.
The goal of these seven pages was to “reframe” how you think about building a business online—to give you a clearer perspective.
As Einstein once said, “Figuring out how to think about the problem” was the most helpful event in developing the theory of relativity.
That’s why I’ve written this for you—to help you understand not just what needs to be done, but why it matters.
I’ve sprinkled some real gems throughout these pages, so take some time to go back, read through them again, and let it all sink in.
If what I’ve shared resonates with you, and you want to hear more from me, here’s how…
Introducing, Tiny Little Businesses—the next step on your journey to building a long-term, sustainable online business.
Click here to continue…
