It doesn’t matter what business, market, or industry you’re in, your business needs a website. But not just any website will do.
After all, your businesses website is often your customers first point of contact with your brand and is the central hub for all your digital marketing activities. It’s also a controlled and owned piece of digital real estate which makes it extra special in today’s sea of rented and borrowed attention that comes along with using social media.
So why then are so many websites just so bad? And how can you make sure you’re not making the same mistakes?