Goals, values, and motivations vary in range from business owner to entrepreneur but in the end, most of us share the same core desire: produce great results for high paying clients.
You probably already know about the business boosting, income generating, authority elevating power that content marketing can have on your business.
Which means you also probably know that for it to be effective, you have to deliver quality content and you have to do it consistently.
But you’re busy, and time is tight! So how can you regularly provide your audience with valuable and engaging content without needing to spend hours and hours creating it?
Well that’s what this video is all about, and I’ve got 7 ways to help you create great content fast without sacrificing time, sanity, or quality.
Content marketing is a powerful strategy that produces serious results.
Not only is it an effective way to build trust, generate leads, and increase sales, it’s a strategy that nearly any business on any budget can apply and benefit from.
It’s Monday! And I know you’ve got a busy week ahead of you so I’m going to keep this short and sweet.
I did a LOT of thinking and strategizing over this last weekend (we’re talking pages of notes, strategy calls, and whiteboard sessions not even a doctor could read).
But what it left me with was some clarity on a simple concept I want to share with you which I KNOW will save you a ton of time, heartache, and money.
How do I know? Because I’ve been there before. As have many of my clients, students, and subscribers… because they tell me. (Yup, I read and respond to every single email I get even today)
So here’s the thing.
A while back I was working on a theory and presented it to DuctTape Marketing which they published on their site (Here’s a link to the article: http://snip.ly/9gtus). I knew it was solid but I had no idea just how solid it really was until I tried to break it! (Yup, a good strategist is ALWAYS looking for the underlying principles that guide results)
But the thing is I couldn’t break it. No matter how I tried to approach it.
It was just too solid a theory.
So here it goes:
To generate leads and grow your business you need to focus on 3 things, and in a VERY specific order.
Do them all and you’ll do good.
Do them all in specific order and you’ll do great.
Do them all in a specific order and ensure each one gets paid the respect it deserves and you’ll do better than you ever thought possible.
Here are the steps in their exact order with a tiny blurb on each:
Traffic – the first thing you need to ask is “does everyone who could buy from me know I exist?”… If the answer is no, you’ve got a traffic problem. Start here.
Conversion – the next question is “do those that visit my site/page/store/cart/etc take action (ie sign up, buy, call, click, etc)”… If the answer is no, you’ve got a conversion problem. Let’s work on this next.
Retention – the final question is “of those who take action, do they stay, refer, buy more”… if not, you’ve got a retention problem. Work on this last for a business with longevity and profits.
Here’s the thing. Once you identify which stage you need the most help with marketing becomes VERY easy. So let me ask you, which step do you need the most help with? Hit reply and let me know (T, C, or R) and I’ll make sure to create some content on that to help you out.
Alright. I don’t like usually like talking about money and the lifestyle of the internet marketing bajillionaire. I’m not a flashy guy (I’m writing this in jeans and a t-shirt… not an Armani suit). And much of the internet marketing “guru” hype quite frankly makes me ill.
Especially since so much of it (aka nearly all of it) is fake, fabricated, and made up to make the “gurus” look bigger, better, and badder than they really are.
Their message is “Buy my stuff and you too can be just like me!” (But what if we don’t want to be like you my internet marketing “guru” friend?)
The worst part is, even the “real” stuff they claim ain’t that hard to fake!
Take for example my life story, only “marketing-guru-internetized“:
I’ve flown in private jets hundreds of times (but I was the pilot… so I was working)
I used to own a sweet sports car (but I bought it used and it cost about the same as a new Toyota)
And I have dozens of pictures of me in front of and inside mansions, yachts, and supercars (because I know people who have monster houses, big boats, and fancy schmancy automobiles)
The first part of the sentence is truth. But the second part is what normally gets left out… and is the truth behind the truth.
But one thing I don’t mind “bragging” about is how I built my 1st (and 2nd) multiple 6-figure business.
Because what I did was totally doable by anyone. And you don’t need to buy anything I sell to achieve the same darn thing. Say WHAT?!?!?! (#marketingblasphemy)
Yup. You read that right. You can use the exact same strategy I used (and I’m about to share below) and add an extra 100k or so to your revenue without buying my stuff or getting my help. (#doublemarketingblasphemy)
The key ingredient to my success?
And lots of it.
But not just content.
Content that solves problems, informs, educates, and entertains.
And content that builds TRUST.
Here’s the thing. You can start content marketing right now, today by:
Identifying your ideal target market
Figuring out their biggest problems, questions, and pain points
Creating content that solves them
Promoting your content on channels and platforms they spend time
Don’t want to do it alone? That’s ok (and asking for help is a smart business decision)
If you need a little help there are some great books on the subject (and I’m writing another one as you read this)
Looking for a little more help? This can provide some insight for less than the cost of a cup of coffee per day: https://adamerhart.lpages.co/opt-print-newsletter-waitlist/
Want even more help? Hit reply and let’s talk
Content. It’s King, Queen, Prince, Princess, and Joker.
It’s the whole enchilada. And the first step in reaping its rewards is to just get started.
Adam “Content Authority” Erhart