I don’t like to name drop (I say as I’m about to drop a ton of names, lol)
I really don’t like to name drop (nor do I think it’s an effective or attractive strategy)
Which is why this article will NOT simply be a Rolodex listing of my friends, colleagues, and contacts…
But rather the simple (SUPER SIMPLE) strategy I used to build a network comprised of millionaires, multi-millionaires, and even billionaires.
Prefer to listen? Check out the podcast episode:
And a network that has made my business more money than I could have ever hoped for. (Especially back in the early days of eating rice and beans in a 400 square foot rented suite. Ahhh good times.)
First. You may have heard this saying…
And despite it being kind of a cliche the saying is true.
Your network determines your net worth.
There are a LOT of ways to build a high-value network so to keep things concise I’m only going to cover the one I think is the fastest, easiest, and the one I used to open a lot of doors.
It’s not sexy.
It’s not glamorous.
But it works. And it works nearly every single time.
Let’s get to it.
I call the strategy:
Here’s how it works.
1) Be a nice person who is good at what you do (I’m going to assume you’ve already got this nailed)
2) Identify the person you would like to add to your network (this can be anyone but if you start with someone only a few rungs higher on the ladder it’s a bit easier)
3) Buy their stuff (Any of it. But generally higher prices show higher commitment)
4) Use their stuff, interact with their community, get results from their stuff, and then tell them about how their stuff has improved your life or business
This works for a few reasons.
First, Money Talks. And by investing in someone it shows you’re serious and not a tire-kicker or wantrapreneur. Which means they are MUCH more likely to take you seriously.
Next, actually using and getting results from their stuff IMMEDIATELY catapults you to the front of their attention. The sad reality is even after investing… most still don’t take action.
And lastly, telling them how great their stuff was and the impact it had on your business and life is a HUGE ego boost (and ain’t nobody that don’t like that)
Yup, that’s it.
This is why every year a sizable portion of my budget goes to training, events, seminars, coaching, or masterminds.
So I can keep meeting new people.
Keep buying their stuff.
And keep making killer impressions by actually using, sharing, and telling my network about it.
I invest in my friends.
And I invest in myself.
Money talks after all.