If you’ve got a local business, then Facebook ads are the single greatest marketing opportunity that your business may ever have.
Which is why today we’re talking about the business boosting, profit producing, income increasing power of Facebook ads for your local business.
And we’ll be covering the who, what, where, when, why and how behind them.
When it comes to talking about Facebook ads and pretty much any marketing, we always wanna start with the who.
Now when we’re talking about the who, what I’m referring to is your ideal target market or that key prospect; that perfect client or customer and the person that you’re trying to attract.
When it comes to running Facebook ads and when it comes to doing marketing in general, you always want to have a really clear idea about exactly who you’re trying to attract and who you’re trying to reach with your marketing.
The more specific, and the more detailed, and the more clear that you can really paint this picture, well, the better your marketing is gonna be.
So take a little bit of time and clearly outline their demographic details like age or gender, occupation, job title…
Their geographic details, like where they live including their city, or state, or province, or country…
And their psychographic details which are their attitudes, and their thoughts, and their beliefs, and any organizations or affiliations.
Again, paint these out as clear as you can and it will make everything in the future a lot easier.
When it comes to Facebook and running Facebook ads, and finding your ideal target market, they’re most likely on Facebook; regardless of who they are and what kind of interest they have or what age range they fall into.
You see, Facebook has a hugely dominant market share position.
And when we’re talking about Facebook ads, you’re also able to leverage that to run Instagram ads to reach an even younger demographic as well.
Alright, now let’s talk about the what.
And when it comes to the what of Facebook ads, this is gonna relate to exactly what to say in your ad.
Now, obviously, there’s a lot more to writing compelling Facebook ads than we’ve got space to cover here…
But there are a few tips that I can give you which will immediately increase the effectiveness and results you’re getting.
I want to encourage you to keep it simple and keep it really, really clear.
Also, make sure to be human and to be authentic and to let your personality come through in the ad.
After all, Facebook is a social platform.
So you don’t need to be stiff and rigid or formal or anything like that.
Keep it conversational, keep it casual.
Above all, you want to be strategic and make sure that the ad that you’re writing is going to help you accomplish the goal that you set out for.
And of course, this means starting with a goal in mind…
So figure out what you’re trying to achieve, what objective you want to accomplish, and then work backwards to help you create the perfect ad copy to do that by again, being simple, being clear, being human, and being authentic.
Now let’s talk about the where.
The beauty of having a local business and running Facebook ads is that just by the nature of your business, you’re working in a smaller geographic area.
This means that getting your ad in front of your ideal target market again and again in different combinations is incredibly cost effective, simply because you’re working with a smaller market size.
This is one of the reasons that I absolutely love running Facebook ads for local businesses.
It’s just so incredibly effective as it allows you to build that trust and community, build the engagement, and stay top of mind for pennies on the dollar compared to all other forms of traditional advertising.
So if you’re a local business and you’ve got a good service and a good offer that people want, well, Facebook ads are simply a no-brainer for your business.
Let’s move onto the when, which is when you wanna be running Facebook ads and how much of your budget you can allocate to them.
Now my suggestion in particular when it comes to running local business Facebook ads is that you really wanna be running them all the time.
Now this doesn’t mean that you need to spend a $1,000 a day or $100 a day, or even $10 a day.
In fact, you can start for about $5 a day and just make sure that you’re rotating the ad creative or the messages, or the offers in front of your audience to prevent burnout.
You see, that’s one of the biggest challenges that you’re gonna have as a local business owner, when it comes to running Facebook ads:
Changing the ad creative and coming up with new and interesting ideas to put in front of your market…
This is so you don’t get ad fatigue and you don’t bombard them with the same message over and over which eventually, they’re just going to ignore.
So take a little bit of time, ahead of time, and plan out your content calender.
Figure out what promotions you wanna highlight, what offers you wanna present and what content you wanna put in front of them.
Make sure you’re being strategic about it so that you’re able to continually refresh it and continually give them new and valuable information.
Now let’s talk about the why.
And this one is gonna be pretty quick.
Basically if you’ve got a local business–as I already covered), Facebook ads are one of the greatest opportunities you have, and simply one of the most cost effective forms of advertising available today…
But here’s the long and the short of it:
If you have a local business, (and I know you do or you wouldn’t be reading this now), then you need to be running Facebook ads.
Alright, so now let’s talk about the how of running Facebook ads.
Now I understand, if you’ve never run a Facebook ad before, the thought of opening up ads manager and creating one from scratch just sounds totally overwhelming and daunting.
I totally get it.
But this is definitely an obstacle you’re going to want to try to overcome.
Simply because the rewards are well worth the effort.
Now obviously, there is a lot to talk about when it comes to structuring an entire Facebook ad campaign beyond the scope of this article.
But don’t worry, I’m not gonna leave you hanging which is why I’ve got a link to this video here which is gonna give you some of the best tips and tricks to running a profitable and high converting Facebook ad campaign for your business.
So definitely check out that video and then make sure to take action.
Get started by creating a Facebook ad account, running a few ads in front of your target market for as little as $5 a day.
Test the results and improve over time.