If you want to make more money, make more sales, and build a bigger better business, then you’re gonna need more leads.
And this is why today we’re talking about how to generate more leads with the world’s most powerful social media network: Facebook.
In my opinion, there’s almost no better platform out there…
Whether we’re talking about online, or offline, or different social media networks.
For starters, pretty much everybody is on Facebook regardless of their demographic details like age, or gender, or occupation.
No matter where they’re located, in what city, or state, or province, or country, they’re on Facebook.
And so are their psychographic details, which means that we can focus on different attitudes, interests, or behaviors.
Also, advertising on Facebook is really easy to set up.
In fact, the odds are pretty good that if you’ve got a business and you’re reading this now, you probably already have all of the assets required to set up and start generating leads on Facebook.
So let’s show you how.
The strategies that we’re gonna be talking about today are either free, or they’re incredibly inexpensive to use.
So you can do this with only a few dollars a day.
And you can scale up as required, or as necessary as you want to start increasing that lead flow.
All right, let’s get to the meat and potatoes.
Here are five steps on how to generate more leads with Facebook.
Step number one is to get your ducks in a row.
(I’m not really sure where that expression came from.)
When we’re talking about getting your ducks in a row what we mean is making sure that you’re set up for success by ensuring all of the foundational and principles, and basics are in place before you start trying to generate those leads.
Now, there are some obvious things you’re gonna need to do, like make sure you’ve got a Facebook account–both a personal and a business one–as well as an ad account.
And if you already have an ad account you’re going to probably want to make sure that it’s set up under a business manager, rather than under a personal name.
This is gonna give you more flexibility later, allow you to share access to it, bring in other ad managers if you want, as well as create backup ad accounts.
And creating backup ad accounts is definitely something you’re going to want to do if possible in your account.
This is because once those leads start rolling in you’re not gonna want to take a chance of anything getting interrupted or your ad account getting paused or shut down.
So you always want to make sure you’ve got that backup just in case.
Also, even if you have no intention of running paid Facebook ads to generate leads you still want to make sure that you do have an ad account set up.
And that you’ve got the Pixel from Facebook, which is completely free to get and installed across all of your online properties.
This is incredibly important, and the sooner you do this the better.
Because it’s going to allow you to start collecting data today.
Step number two is to understand the principles and psychology behind successful lead gen campaigns.
Specifically, the successful lead gen campaigns taking place on Facebook.
The best thing to do here is to really understand that Facebook is a social platform.
This means people aren’t logging in with their credit card in hand looking for something to buy like they would if they were searching on Amazon.
You need to understand that they’re there to catch up on news, or chat with friends, or see what family’s up to, or anything like that.
It’s for this reason that any of your lead gen efforts on Facebook need to be friendly, they need to be casual and they need to be conversational.
They need to be kind of like you’re acting like a good neighbor or a good friend.
Just chilling out and having a chat.
Step number three to generating more leads on Facebook is to leverage both your personal profile and paid Facebook ads.
Now, we all know that organic reach on a Facebook business page is pretty much dead.
Facebook basically throttled any reach or chance of your organic posts (meaning posts that you don’t pay on your business page) from reaching anyone.
But the same isn’t true of your personal page.
Now, by personal profile I mean the one that’s under your name; the one that you’re probably connected to friends and family with.
Now, lately, this has been one of the most underutilized, and yet most effective tools available to us as marketers.
Specifically, in direct marketing and lead gen.
Now, obviously, the tactics and the strategy behind going out and using your personal profile to generate leads is gonna be pretty different than if you were using a business profile.
Because, again, you don’t want to come off here as too salesy or too pushy, especially on that personal profile.
But that doesn’t mean you don’t want to use it.
Now, I get a lot of kickback and a lot of resistance from people who don’t want to put out business messages on their personal page because their friends will see it or their family will see it.
They’ll get negative feedback, people will criticize them…
They’ll say, “hey, why are you doing this”, or “what’s up with that?”
And you gotta kind of get over that.
I know, I know, that’s easier said than done.
But the reality is that if you want to be generating leads, if you want to grow your business, you’re gonna have to develop a little bit of a thicker skin.
And that means accepting a little bit of criticism that’s gonna come with you starting to make those posts on your personal page.
But I assure you the criticism is well worth the effort.
Because the results, and the authority, and the authenticity, and the ethical way that you’re able to market by coming at it personally far supersedes any of the negative comments that you might get.
Plus, nobody’s saying that you need to be salesy here on your personal posts.
You can use this to express your views, or to tell your story, or to tie things into your business, and how that’s a part of your life.
Because the odds are good that if you’re an entrepreneur, well, the entrepreneur aspect of your life is a pretty big part of your life.
So don’t be afraid to share your story, and share your journey, and share how you’re helping people.
All right, so I hope I’ve convinced you, but let’s move on.
We’re gonna talk about paid Facebook ads, which is where Facebook really starts to shine.
Now, the key to running a successful Facebook ad campaign to generate leads is really to be strategic, and to think things through right from that very first click all the way to the sale.
This means spending a lot of time ahead of time by making sure that you’ve got things set up…
With good ad copy and good images, and that you’ve chosen the right objective whether you’re going for traffic, or conversions, or video views.
And, essentially, just being strategic about the entire process.
Obviously there’s a lot to talk about when it comes to setting up a high converting and profitable lead gen Facebook ad.
So I’m gonna link up this article right here, which shares some of the tips and tricks behind some of my highest converting six and seven figure generating campaigns.
You definitely want to check it out.
Step number four in generating more leads with Facebook is you need to give them something.
Now, this approach is pretty much lead gen 101, but essentially what it means is that we’re gonna need to offer something of value in exchange for our lead’s contact details.
Whether we’re going for an email, or a name and email, or a name and phone number…
Whatever it is, we need to provide something of value in order for them to be willing to exchange that detail.
When it comes to giving them something of value you can over-deliver, because we’re all busy.
And the last thing you want to do is burden someone with a 1000 page E-book, or a 30 hour video course, or something like that.
They’re gonna have no time to consume and no desire to consume it, which means you won’t even get the lead in the first place.
So when you’re thinking about what you can exchange for their contact details make sure to remember to keep it short, keep it fun, and keep it actionable.
This means that they’re going to be able to get it, consume it, and then take action really quickly to get a quick win.
And when they take this action and when they get this quick win, well, they’re automatically gonna view you as a position of authority, and they’re gonna know that you know what you’re talking about.
An example here is my Facebook ad image guide, which is gonna help you select the perfect image for your Facebook ads.
Now, it’s not gonna walk you through absolutely everything you need to know about setting up a Facebook ad.
But it’s going to be very effective in decreasing your cost per acquisition, increasing the quality of the lead, and basically making your campaigns all around much more effective.
So if you haven’t already you might want to check it out.
Step number five is you can’t leave your leads hanging.
This is a mistake I see all the time, whether we’re talking about personal posts, or paid ads through a business page, or an ads manager, whatever it is.
People will write really good copy, they’ll have really good content.
And then they’ll essentially just say, “all right, good luck”…
You don’t want to do that.
Rather, you want to end absolutely everything with one single crystal clear call to action.
You want to give your prospect, or the viewer, or the reader, whoever’s going through this content the exact next steps to follow.
And, normally, they need to be incredibly, incredibly simple and incredibly clear, which means one click.
Yep, one click.
Whether you want to say click here for more info, click here to register now, click here to download this free guide…
Whatever it is; make it clear, make it simple, and make it direct.
But make sure to include it.
So the key then to generating more leads on Facebook is much the same as generating leads anywhere.
First, you need to understand the psychology of the platform.
Next, you need to make sure that you’re being strategic throughout your campaign from click all the way to sale.
Next, you need to leverage all the tools available.
(In this case it’s gonna be your personal profile and paid ads.)
After that you need to make sure that you’re giving them something of value in exchange for their contact details.
Finally, make sure to include a clear, concise, and compelling call to action, which tells them exactly what to do next.
When you get all these lined up Facebook is easily without a doubt one of the most effective lead gen platforms available today.