Alright the last couple days emails have been a little more “doom and gloom” than I normally like to write.
Yes sometimes the marketing strategy you try may not work.
And yes the advice to “do marketing NOW” rather than when business is slow, down doesn’t help much if business is currently slow.
BUT… there is a silver lining.
And some good news that I’m happy to share.
And that good news would be that no matter what business, market, or industry you’re currently in there are customers and clients out there right now (like this very second) who are desperately searching for an answer (aka the solution your business provides) to a problem they have.
How do I know this? How can I be so sure there are customers and clients out there who need what you have and are trying to find you? How? HOW? HOW CAN YOU POSSIBLY KNOW THAT ADAM?!?!?!
With just a little bit of simple math.
- Whether we come to this conclusion based on the number of people in your city/state/province/country/continent/the whole world
- Whether we look at other businesses in your niche who are currently still in business (showing current market demand) or once existed (showing previous demand)
- Or whether we look at websites, blogs, YouTube channels, forums, magazines, etc that directly (or even indirectly) relate to your market proving that there is interest in whatever it is that you’re doing.
(The exception to this is if you have a “great new idea” that’s never been done before… if that’s the case you’re gonna wanna do some serious research and test the waters before diving in head first. This is a good place to start: http://adamerhart.com/podcast/free-customer-market-research/)
So if you’ve got a viable business then it’s highly unlikely that you’ve saturated the market and everyone who could buy from you knows you exist.
So your job then (your MAIN job and the one you need to be focusing on every single day) is simply to let more people know you exist.
Fortunately, there are a LOT of great ways to do that posted on the blog, podcast, and YouTube channel.
If you’re pressed for time though and just want a carefully curated list of the best of the best… this is likely your best bet: https://adamerhart.lpages.co/opt-print-newsletter-waitlist/