If you’ve been reading, watching, or following me for any length of time then you know one thing…
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And that is:
I think content marketing is one of the single greatest marketing strategies available today.
(BONUS TIP: Content marketing + highly targeted promotion strategies like Facebook Ads = massive ROI)
In fact, Seth Godin even says “Content marketing is the only marketing that’s left”.
And he’d be right.
Because EVERYTHING is content.
And unless you have a complete monopoly on an industry or product you need to do all you can to show your clients you care by:
-Providing massive value
-Engaging with them
-And staying top of mind
And what better way to do this than with content.
But creating content takes a lot of time, money, and energy.
PLUS… no matter how great it is, it’s unlikely everyone is going to be able to consume it all (I added up how much content I create each month in my emails, newsletters, videos, podcasts, blogs, and posts and it works out to a couple full-size books worth… that’s a lotta stuff!)
This is why I’m introducing a new content strategy to my business.
It won’t replace my current one – but will supplement it with even more bite-sized takeaways.
It’s called Micro-Content and it can be consumed in around 1-3 minutes but still offers value, insight, and actionable takeaways.
So if creating tons of content sounds scary then please don’t be afraid to start small.
Just make sure to start. And start today. 1-3 minutes may be all you need to start getting traction.
If you’re looking for examples of what this might look like in your business…
Here’s where you can get access to my new micro-content series…
Podcast: Modern Marketing Minute Podcast
Subscribe to either one (or both) and let me know what you think!