If you’re not familiar with 80/20 and its profound effects, prepare to have your mind blown. And if you are familiar with 80/20, you know you’ll find at least 80% of the content valuable (we’d like to think it’s closer to 100%).
In this episode, author Perry Marshall illuminates some of the concepts and principles behind his groundbreaking book, ‘80/20 Sales and Marketing.’ But not in the convoluted, super-geeky way you might think (although there’s the perfect amount of that peppered in). Rather in a refreshingly entertaining way through offbeat stories and tangible action steps to help you increase profitability and productivity in your business.
Fair warning…once you get this inside your head, you’ll never see the world the same again.