If you knew what your customers wanted before they asked for it, you’d have a collection of highly sought after products and services.
In order to gain some insight into what it is they want, you’d need to know things like where to market, what offers to make and what keywords to use.
It all may sound a little intimidating but the #Modern Marketing Podcast exists to equip you with helpful tools to take your business marketing to the next level.
This episode reveals #5 free online market research tools to uncover key insights into the minds of your customers.
[01:38] Why do market research?
It’s getting harder and harder to know what customers want
In many industries, the sales aspect of business has been half phased out by social media, google, amazon and a variety of local review sites.
“Market research forms the foundation for all future marketing successes. “
[04:34] Free market research!
Billion-dollar data collection agencies provide free information.
[05:13] #Top 5 market research resources to use for new clients or projects
- Google Trends. Valuable when determining current market trends.
Tracks keywords and provides suggestions for terms rising in search volume.
Shows you what the market is asking and searching for.
Allows you to align your business accordingly.
- Google Keyword Planner: Reveals specific keywords that are being used within the Google search engine. Adwords account is required but sign-up is free.
Type in a keyword, get back the number of searches for that keyword and suggested keywords.
- [08:21] Facebook insights. Facebook collects data on 1.8 billion users.
Post a variety of content to your business page.
Observe which posts get the most engagement and determine what type of content your audience is most interested in.
Create similar content around products, services and offers.
- [09:21] Twitter Insights. Use to view what content and headlines engage and invoke your audience the most.
This information is indicative of how good an offer is and identifies what messages resonate with them.
Twitter Audiences allow you to hone in on the types of things your customers are interested in.
- [10:57] Google Alerts: Monitors what’s happening with customers in real time. Enter the keyword you want to track into the search bar and google will notify you when the keyword appears online.
Track your business name, your industry, your name, your competitors name, etc. and use it to engage and interact in real time.
Makes a valuable reputation management tool.
“Combine all 5 tools to create a compelling picture of customers wants, needs, and behaviors.”