Everyone knows the power of a book and the authority attached to the author. It’s like an instant credibility card. But the process of writing a book can seem like a tall order — investing valuable resources like time and money for a questionable return. Or maybe you’ve written a book that flopped or failed to help meet your outcome and mission.
As a bestselling author and seasoned business consultant, Trevor Crane knows the secret to writing a book not just quickly, but one you can leverage as the ultimate marketing tool. Fortunately, he ‘likes to share things he does well with other people.’ In this high-energy episode, Trevor discusses overcoming the fears associated with book writing and gives actionable tips and resources (even homework!) to help you write a profitable book fast.
If you’ve been sitting on the idea of writing a book, prepared to be motivated into action.
- Overcoming fears associated with publishing a book
- Three reasons to write a book now and stop putting it off
- How to interact with your audience to get case studies and find new prospects for your book
- Gaining instant credibility
- Getting over typical objections to writing a book
- An elegant way to ask for referrals for people that don’t like asking
- What kind of book should you write?
- Trevor questions Adam about his book in progress to make sure he’s writing the right book
- Trevor’s client book publishing success stories
- 10xing your income by publishing books
- Why you shouldn’t hesitate to put all of your best content in your first book
- Client outreach and how to start interviewing for book research [scripts]
- Marketing your book, the “ninja elegant” way
- Free resources with templates to guide your book writing process
- Building anticipation and testing your audience
- Struggled for over 20 years to publish his first book
- Used the “Call-Your-Mom” strategy to help him write his book (not recommended for book publishing)
- “Pseudo published” his book
- His first book mentor Mike wrote his first book going through cancer treatment by recording his story on his phone and had it transcribed into a book. He built a 7-figure business.
- All of Trevor’s excuses seemed insignificant
- Found success after swallowing pride and asking for help
The first year Trevor and his wife published books, they 10x’d their income.
“What I learned was not just how to write a great book but how to get it done fast and leverage it into my most powerful marketing tool.”
“Whatever it is you do, there are people out there with problems and they need your help. Every minute you’re not out there solving those problems for them, you’re doing them a disservice. Get over your ego. Figure out how to get your book out there.”
Throughout the episode, Trevor will be asking Adam core question about the book he’s writing to help him make sure he’s writing the right book.
“If there’s one piece of advice to Adam and everyone listening, don’t go it alone.”
Three reasons to write a book now:
- You’re going to die.
- If you write the right book, it can establish credibility.
- If you don’t get your book out there, you’re being selfish. People need what you know.
Phase 1: The Declaration
On a social media channel of your choice, publicly announce that you’re writing a book and it’s getting published.
Typical objections to writing a book:
Intimidated by the pros
Time, money, will it be worth it? will anyone read it?
Trevor’s books to guide your book writing process:
- Big Money With Your Book Without Selling a Single Copy
- How to Write the Right Book Fast
“We think a book takes a lot of time. We think it takes a lot of money. We think it takes all these things but Mike [Trevor’s mentor] wrote his book when he was going through cancer treatments when he had one hour a day.”
“Too often, as creative intelligent people, we shove too much stuff into our book when we don’t have the clarity first…Once you get clarity around the right book to write, you can get your book done in less than 30 days.”
Building anticipation about your book
If you put out there in the world that you’ve got something coming, you’re modeling multibillion-dollar companies. Elon Musk declared he’d be selling a cheaper Tesla and presold 500,000 cars before the factories were even built.
Interact with your audience
Find out what they want, start interviewing new people that could be case studies or prospects for your new content.
Book writing homework:
Find out what you’re going to sell, who you’re going to sell it to. Ask them what they want and then give it to them.
- Pick your 5 favorite “wow” clients that you love.
- Interview people in quick 10-minute phone calls (set a timer)
- Ask them a few core questions about what their challenges are or what results they want.
- Ask them “Who do you know we can help?”
How to start interviewing people, get referrals, and market your book the “Ninja elegant” way [script]:
- “By the way, I’m writing a new book and my publisher said my job is to find my 5 favorite clients and you made the top of my list. I’d like to interview you for my book. It’s going to be about (what I do best). When can I get 10 minutes to interview you?
- “Who do you know who’s like you because my publisher told me to go find 10 more of my ideal prospects and interview them for my book. I want to find out what their challenges are and what results they want so I can make sure this book is awesome.”
Be sure to join Adam for part II of this interview with Trevor Crane!