Over half of marketing professionals cite video as the form of content with the highest return on investment (ROI). With a stat like that, one can’t help but scratch their head at business owners and entrepreneurs reluctant to include video in their marketing strategies.
Episode #39 discussed keys to an effective video content marketing strategy, gave tips on how to create a video ad, and provided a free video ad template.
In this episode, Adam discusses essential elements to include in your video marketing — from content creation to syndication — and how to effectively use video marketing to grow your business.
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- How to get more mileage out of your video so you can be sure you’re not wasting your initial investment
- How the customer journey should shape your video’s content and which type of video will maximize your efforts
- One of the fastest ways to tank your video’s effectiveness and results
- Tips and tools for different comfort levels, including the camera shy
- Screen recording and presentation software recommendations
- Different video styles and formats that require no face-to-camera interaction
- How and why to strategically invest in video marketing
- Ways to leverage your video content
- Why every video should include a call to action
- Where to get more video tips and score a free video ad template
(Format and style of the video itself)
There’s a form/style of video for every comfort level.
- Tips and tools for the camera shy:
- Create a PowerPoint or Keynote presentation, get screen recording software, talk over the slides or hire voice actor or willing employee.
- Screen recording software – Camtasia, Screenflow
- Presentation software – PowerPoint, Keynote
- Other options that require no face-to-camera interaction:
- Professionally recorded videos using staff
- Hire professional actors if budget allows
- Animated videos
- Talk over plain text
- Invest in video marketing strategically
- Track your numbers
- Treat it as a valuable marketing asset
“Time and budget dedicated to strategic video content is statistically money very well-spent.”
#3. The customer journey
- Content should be based on your audience and where they are on the customer journey.
- Think about where the customer is in relation to the buying cycle and your business. If they’re…
- New to you and your business – Create an educational video
- Aware of the problem, sorting out options – Create an explainer video
- In final buying stage, ready to do business – Create a demo or testimonial video
- Leverage or syndicate video across a number of different channels.
- YouTube, Facebook (upload video file natively), embed on your website
“The greater the distribution, the more people you’ll reach and more potential customers you stand to attract.”
#5. Call to action (CTA)
- Every video should have a goal
- Always include a relevant call to action
- Leaving viewers with an action to take gets you more bang for your buck.
- Neglecting a CTA is one of the fastest ways to tank your video’s effectiveness and results.
- 52% of marketing professionals cite video as the form of content with the highest return on investment.
Looking for more video tips and tools? Check out: