I use a lot of tools in my business. A lot.
And over the years I’ve tried, tested, and used dozens and dozens more. This list contains my favorites, and those I’ve found most helpful in building my own, and my clients businesses.
I’ve organized my top resources into the following categories:
Some of the links I’ve posted below are affiliate links, which means, at no additional cost to you, I will earn a commission if you choose to make a purchase. After trying almost every marketing tool out there this list has been very carefully cultivated. I am very grateful for your support of this site in this way. Thank you.
Business (Offline and Online)
Action Day Planner – As much as I love using my Mac’s Calendar, I also have a special place in my heart for good old fashioned pen-and-paper day planners. Of all the ones I’ve tried, this one suits my needs the best. It’s easy to plan, has a ton of space for notes, and keeps me on track. I use it alongside my electronic planners.
Apple Macbook Pro – I don’t want to spark a PC vs Mac debate, so go with whatever you like best! But for me, my Macbook Pro is my primary tool, and since making the switch to Mac’s back in 2007, I’m afraid there’s no going back.
Evernote – This is where I keep all my blog post ideas, project notes, quotes, or anything else I don’t want to forget.
Dropbox – Allows me to save, store, and share files with my other devices, and my clients. It’s been fantastic and eliminated the need to carry flash drives and memory sticks.
Scrivener (Mac Version or Windows Version) – I do all of my writing in Scrivener. It’s clean, simple (once you get the hang of it) and keeps everything in one place. I forget who put me on to it, but I owe them a big thank you!
Learn Scrivener Fast – As great as Scrivener is, there’s a bit of a learning curve. This course can help you get up to speed fast, and get writing even faster.
The Entrepreneur Alliance – This is a great group founded by my friend Dave Rogenmoser and is incredibly well priced considering the volume and level of expertise, training, and access to some of the top minds and entrepreneurs right now (I’m also a proud member). Considering the price (currently around $1/day) joining now is pretty much a no-brainer. (There’s also a $1/7-Day trail available here: Click Here To Join The Entrepreneur Alliance).
Website (Hosting and Design)
Namecheap – This is where I register all of my domains. They’re the best I’ve ever used.
Bluehost – Budget website hosting. Not my first choice, but I use them for a few of my less important sites as they do the trick, and they’re better than the other budget hosts (ie GoDaddy and HostGator which I really can’t recommend at all)
WPEngine – This is where I host my most important websites (including this one). They provide backups, fast loading times, and great service. They’re my top pick.
Site5 – A number of my colleagues in the marketing field have been using Site5 with good results so I decided to give them a shot. My opinion, I like them! If WPEngine doesn’t fit your budget, Site5 is the next place I’d go.
Social Warfare – This is the plugin I use on this website to make social sharing easy. It’s an awesome plugin.
Genesis Framework – I’ve built a lot of websites over the years (200+) and the Genesis Framework is easily the cleanest, fastest, and most search engine friendly of all the platforms. Not only that, but most web developers and designers are familiar with it so getting it customized is quick and painless.
Parallax Pro – This is the theme that this website is built on. Basically, the Genesis Framework is the car engine, and Parallax Pro is the car body.
Online Marketing (Landing Pages and Email Marketing)
LeadPages – I can’t say enough good things about LeadPages. No matter if you’re a local brick and mortar business or an international online marketing company, your business can benefit from LeadPages.
Drip – Drip is my preferred email marketing service. I’ve tried others (many, many others) and when you consider functionality, ease of use, and deliverability, Drip takes the win. It also has some incredibly powerful features (aka automation) that makes marketing your business a breeze. If you have a business, then you need an email marketing service, and Drip is my top choice.
Aweber – Aweber used to be my preferred email marketing service. It’s still a great little provider that offers good customer service, great deliverability and is easy to use and understand. If you’re a small local business or you’re just getting started with email marketing, then Aweber is a good place to start. But if you see yourself growing, and wanting to really take your email marketing game to the next level, then you’re much better off to just start with Drip (as changing email service providers is a HUGE pain).
Deadline Funnel – There’s nothing worse than using “fake scarcity” tactics in your marketing – whether in your emails, offers, or sales pages (ie the 15 minute timer that automatically reloads to 15 minutes every time you refresh the page). FortunatelyDeadline Funnel has a solution which uses real genuine scarcity by automatically redirecting a user to an alternative page once the offer is closed. And it works across devices, platforms, and IP Addresses – so there’s no cheating the system and you get to look like the genuine, authentic, and trust worthy business that you truly are.
SEMRush SEO is one of the most important parts of online marketing. And when it comes to SEO (keyword research, competitor research, tracking and analytics) there’s no better option than SEMRush. You can even test it out below by entering a website or keyword in the bar below. (It’s pretty cool stuff!)
Social Media Marketing (Scheduling and Management)
Hootsuite – Hootsuite is great for scheduling, monitoring, and posting to social media. It allows me to plan out my posts, and check in on relevant keywords, hashtags, and mentions from one convenient dashboard.
Sprout Social – Sprout Social is a fancier (and more expensive) Hootsuite. If you can justify the expense, it’s a very cool tool.
Audible – I love audio books. They’ve allowed me to triple my book consumption by listening in the car, at the gym, or while waiting in a line. I no longer dread waiting, as it gives me a chance to listen, learn, and enjoy. You can also click here to get a free month trial.
Udemy – Whether it’s brushing up on your competitor research skills, learning to write better, or studying a new tactic on Google Adwords, if you need to learn something fast, Udemy is a great place to find an online course. They’ve also just recently updated their pricing as well so all courses are now between $20 to $50.