Ok . . . so I’m getting a LOT of emails/comments from readers upset with me about that cliff hanger in my previous email and blog post.
[Note: In case you’re wondering, this post is a followup to this post (which received more email responses than I’ve ever received on this blog). I try my best to respond to each and every email and comment, BTW].
Sorry about that. Perhaps the lack of sleep of being a new Dad has finally got to me! (yikes).
Anyway, I’ve been feeling reluctant to talk about something. But it’s long overdue so here goes…
As you may or may not know, this whole marketing thing I do has gotten WAY out of control (in the best possible way).
When I first started marketing consulting over 5 years ago… I never in a million years DREAMED I’d have the opportunity to have the impact I’ve had.
I’ve been blessed to have helped hundreds (perhaps thousands) of businesses, coaches, consultants, freelancers, and entrepreneurs transform their lives and businesses for the better.
And I’ve been deeply touched — and sometimes almost moved to tears — by all the incredible emails, letters, gifts, and “virtual hugs” you’ve sent over the years (and from all over the world).
On one special occasion, an entrepreneur I had helped drove in from out of town just to say thanks, and credited me with saving his business – though I knew he had it in him all along! (it’s times like this that make everything worth it a 100 times over)!
And boy, have I learned a lot!!
So here is what I have been holding out on for years….
I’ve been:
- Nicely asked
- Strongly encouraged
- Begged
- Pleaded with…
To share the accumulation of what I have learned over the last 5 years (and to share and teach the art of Authority Marketing using my techniques).
(For those unfamiliar with the term, Authority Marketing is all about becoming the go-to business, expert, guru, or authority in your market.)
For YEARS I’ve resisted teaching this stuff.
I made the usual mundane excuses like “I don’t have enough time” and “I’m too busy with my own marketing consulting to actually teach this to others.”
And I’m embarrassed to admit that, as my consulting practice and agency grew bigger and bigger (and blessed my family more and more)…
…I wondered if sharing my Authority Marketing techniques would actually HURT my own business and result in fewer clients.
I also wondered if I was even capable of teaching everything I’d learned in over 5 years of doing this. (Day in and day out, now, I’m realizing just how small this kind of thinking was).
Oh. And I’m also a bit of a perfectionist.
Ok “a bit” is a understatement… I’m a FULL BLOWN perfectionist.
And because I’ve given up all hope of fixing this, I realized that I simply cannot go half-way with this.
As far as I am concerned, its all the way or not at all.
How I’m Trying to Learn From The Past
Before I started teaching others the secrets behind my successful marketing campaigns, people kept saying “Adam you MUST show me how to do this” and I thought “But every business is different, every market unique, how will I address all the different dynamics and situations?”
But I DID go on to consult, advise, coach, and implement these strategies. And it ended up having an impact that I’m just now coming to terms with.
It would have been small minded of me to NOT teach others. And I’m beginning to think that not sharing what I know about the art Authority Marketing (out of fear that it will impact my own business) is just as small minded.
So I’m Seriously Considering Doing This
Despite my fears, hesitancies, and perfectionism, I am seriously considering pulling back the curtain and showing you just about everything I know Authority Marketing and how I run my business.
And all the ins and outs of becoming perceived as a leading expert in your market or industry.
And sharing stuff I’ve never publicly shared with ANYONE about being a sought after and, frankly, highly successful marketing consultant.
(I would have LOVED to have had this training 5 years ago when I was just getting started).
If I Do This, It Will Be A LOT Of Work
I’m excited about sharing stuff with you, but I’ve been around long enough to know that my small projects quickly get out of hand and turn into big ones
So I only want to do this if there’s enough interest. So I want to know…
- What do you think?
- Should I do this?
- Would you be interested?
Your feedback and thoughts are absolutely the fuel that keeps me going.
And I don’t want to even think about doing this unless there’s enough potential interest.
Anyway, if you have a second, please leave a comment below or send me an email and let me know what you think.
It would mean a lot to me, and I’ll do my best to respond to each and every comment and email.
Talk soon,
Adam Erhart
