There has never been a better time in history to be in business…
New technologies have all but destroyed previous barriers to entry.
New software programs automate tasks that used to take hours and hours, if not days and weeks to complete.
And new marketing and advertising platforms have effectively levelled the playing field by giving everyone ranging from solo entrepreneurs to Fortune 500 companies access to the exact same tools to help build their businesses.
So why then are so many businesses failing to take advantage of this new golden age of marketing? And how can you be sure your business doesn’t fall into the same trap?
Just like a beautiful car that sits parked in a garage, the incredible tools and resources we now have available today are only good if you actually use them.
And sadly, most businesses are either not using the tools at all, or not using them as effectively as they could.
The Times They Are A Changin’
In North America alone over half of all internet activity is performed from a mobile device.
So why aren’t all websites mobile responsive?
The average Facebook user is spending upwards of 40 minutes each day on the platform.
So why aren’t all businesses leveraging the incredible power of Facebook Ads?
YouTube reaches more 18-49 year olds than any cable network in the US.
So why don’t more brands have a YouTube channel and put out regular content and ads?
And 97% of all consumers search for local businesses online.
So why aren’t more businesses focusing on improving and increasing their online presence?
Sadly, the list goes on, and on, and on.
If none of these apply to you then pat yourself on the back and get back to creating more great online content.
But if some, or, heaven forbid all apply to you, don’t worry!
We’ll get you sorted out and well on your way shortly. But just like any good recovery process the first step is to admit you have a problem.
And if your business isn’t focusing on continually increasing and improving your brands online presence then you do indeed have a problem. But fortunately, this is a problem we can fix.
Where To Start With Online Marketing
- For starters, focus on making digital marketing a key component of your business. This includes allocating a sufficient number of hours each day or every week, as well as a dedicating a part of your businesses marketing budget towards all things digital.
- Next, focus on the channels that your customers are most active on. A quick look at your average customers age should give you a pretty good idea of which platforms are going to provide the best results.
- Once that’s done, it’s time to dive in and start creating. If you’re new to all of this then sharing others content is a great place to start, but if you’re really looking to reap the maximum rewards possible then focusing on content creation, and ideally video content, should become a key part of your marketing moving forward.
Now’s The Time
The reality is that time and money invested in strategic digital marketing isn’t just a good idea, but is now pretty much mandatory to ensure maintain and growing your market share.
And there’s never been a better time to dive in than right now.
