As I covered last week in “Why Is Email Marketing Important”, email is an incredibly powerful tool that offers an unprecedented chance at achieving a 3800% ROI. And like I’ve said before, 3800% is a whole lotta return on your marketing investment.
But here’s the secret…
This insanely high ROI is only available to those who commit to mastering the fundamentals and applying them in their businesses.
But here’s the good news. The fundamentals are simple. This isn’t rocket science or brain surgery.
But it does take a little know how.
[Here is a great place to start: https://www.adamerhart.com/email-marketing-basics/]
Email Marketing Resources
When it comes to email marketing there are 3 important stages you need to really get the most bang from your email marketing buck.
And they are…
Collect. Connect. And Convert.
Collect
The first step in email marketing is collect your new subscribers emails.
Now naturally there are a number of ways to do this but the best one I’ve found to date (and I’ve tried a LOT) is Leadpages.
Leadpages allows you to not only create landing pages specifically designed to capture more emails, but also provides a number of other ways to encourage your visitors to subscribe and stay in touch.
It’s fast, simple, easy to setup, and worth every penny.
Connect
Once you have your new subscribers emails it’s time to start sending them some emails!
Now just like before, there are a number of different ways to do this ranging from the simple (Gmail or Hotmail) to the incredibly complicated (Infusionsoft).
After years of experimenting and trying most of the most popular options available including Mailchimp, Aweber, and ConvertKit, I’ve settled on one that I believe is the absolute best of both worlds.
And that tool is Drip.
If you’re brand new to the wonderful world of email marketing, it also has a 100% free plan for up to 100 subscribers that allows you to test the waters before fully committing.
(*But like most things the key to success is in fully committing. And email marketing is worth fully committing to.)
Convert
Alright so now that you have a way to collect email address (Leadpages), and a way to follow up with them (Drip), it’s time to hone your skills and turn those subscribers into lifelong and loyal customers.
I’d love to be able to tell you that this part is easy.
But sadly, it’s not.
In fact, writing connecting, compelling, and engaging emails is one of the most challenging things you may ever do.
Unless…
You have a secret weapon.
And my secret weapon is AutoResponder Madness.
AutoResponder Madness (ARM for short) is quite simply the best email marketing training course I’ve ever taken.
And I’ve taken a LOT!
ARM is powerful, fun, and effective, and doesn’t rely on you being a phenomenally talented writer to still make a connection with your readers, build your brand, and make sales.
It’s that good.
Putting It All Together
You now have the secret formula to successful email marketing that will allow you to collect (Leadpages), connect (Drip), and convert (ARM).
So get out there, have fun, and grow your business with email!
