It doesn’t matter what you do, or who you do it for, video grows businesses.
Video is the future after all and continues to grow both in consumption, preference, and importance. But knowing video is important, and actually putting it to use in your business are two completely different things.
While it’s certainly not a new topic, I’m still shocked at either the lack of understanding, or the level of resistance so many business owners and entrepreneurs have towards video.
It’s almost like they don’t like making money. But I know it goes deeper. And I’ll admit, being on camera can feel daunting, overwhelming, and awkward at first, but the rewards are well worth the effort, especially if your goal is to attract, connect, and convert more of your potential prospects, leads, customers, or clients.
And sure, knowing video is great, but actually using it in your business are 2 completely different ball games. So here are 5 tips to help you start, improve, or optimize your video creation process – so you can grow your business faster, easier, and better than ever before.
Video Growth Tip #1: Style
Being camera shy is no excuse to not leverage the incredible power of video in your business.
Thanks to screen recording software like Camtasia or screenflow alongside presentation software like powerpoint or keynote, your next video is only a few short slides away.
There are also other options available like having a video professionally recorded, creating an animated video, talking over a picture slideshow, or even using just plain old text and speaking over it as in a video sales letter or VSL for short.
The point is that no matter what your comfort level is there’s a form of video out there that’s just right for you.
Video Growth Tip #2: Invest
I’m not going to stand here and try to tell you that video is super simple, really easy, and doesn’t take any time.
None of that is true.
Video takes work, it takes time, and unless you do every little part of it yourself, it can take some money to. But the key here is to look at video marketing as an investment and do it strategically, do it well, track your numbers, and treat it like the incredibly valuable marketing asset it is.
Time and budget dedicated to strategic video content is statistically money very well spent.
Video Growth Tip #3: Customer Journey
The type of content you’ll create should be based largely, if not completely on your audience and how far along the customer journey they are.
- Are they brand new to you and your business or have no idea about what it is that you do? Then an educational video is probably the best place to start.
- Are they aware of the problem and are looking for different options on how to solve it? If so, an explainer video that highlights the key benefits and features is probably your best bet.
- Are they in the final buying stage and ready to do business today? Because then you’ll probably want to create a demo or testimonial video that showcases how things work and the results your business is able to provide.
Video Growth Tip #4: Share
Once your video is done the fun has only just begun, but a celebration is definitely in order.
This is because you now have a valuable customer generating asset in your possession and can now start focusing on getting it out there and in front of the people who matter most to your business.
The best way to do this is by leveraging it across a number of different channels including YouTube, Facebook, and ensuring it’s embedded on your website.
The greater its distribution the more people you’ll reach, and the more potential customers you stand to attract.
Video Growth Tip #5: Call To Action (CTA)
Every video you produce should have a goal, whether that’s to increase phone calls, email signups, walk-ins, or simply reach more people with your message. But the key to maximizing your videos effectiveness is by being sure to include a call to action, or CTA for short, at the end.
By leaving your audience with an action to take you’ll be sure to get the most bang for your buck out of all the effort you’ve just put into your brand new video. I can’t stress this enough, neglecting to include a call to action is one of the fastest ways to tank your videos effectiveness and results, so always include one… Just like the one immediately below 😉
Why Video is the Best
There aren’t many other media options available that pack the same punch as video offers, and with 52% of marketing professionals citing video as the form of content with the highest return on investment it’s definitely something worth paying attention to, and using of course, to grow your business.
