Pick Your Marketing Gurus Carefully

I like to track and record things to help keep me focused and always moving forward.



 

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This means recording things like my exercise and fitness, sleep (or lack thereof some nights), and overall levels of productivity (which I try to keep improving).

So when something’s off…

I can FEEL it.

I also track what I eat pretty closely.

So the other night when we ran out of cashew milk (it’s like almond milk but oh so creamier) I used half-and-half (ie 10%) creamer when making mashed potatoes instead.

The result?

DELICIOUSLY creamy mashed potatoes.

But I also felt awful the day after.

Slow. Sluggish. And like I had drank a bottle of cream the night before… shocking I know…

Basically it was a great reminder that:

Garbage in = garbage out

And the same goes for my mind.

When I listen to positive, inspirational, and actionable mentors I get better, do better, and feel better.

And when I come across hyped up baloney about how much money some guru is making selling crappy offers, the latest bitcoin hack, or some other short-term tactics over long-term strategies…

Well…

I feel worse.

Garbage in = garbage out.

That’s why I have a VERY carefully curated list of mentors that I follow, learn from, and do whatever I can to spend more time with.

I subscribe to their email newsletters – and delete the rest.

I join their masterminds – and pass on the rest.

And I hire them to help make me better – actively ignoring the other fly-by-night snake oil salesmen the online world seems to be full of.

Great stuff in = great stuff out.

It’s how I consistently come up with new ideas.

How my marketing campaigns (my own, my clients, and my students) consistently improve

How I never have to worry about the latest algorithm updates or changes in some social media networks policy

And why I’m so confident in my ability to get results (because as my friend Jesse Elder says, confidence comes from evidence)

So choose your mentors carefully.

Choose 1, 2, maybe 3 and do everything you can to learn from them.

Then…

Ignore the rest.

How can you choose the best “gurus” to listen to for you?

Follow your gut.

Trust your instincts.

Listen to your heart.

And you’ll make the right decision for you.

About the Author

Hi, I’m Adam Erhart, Marketing Strategist.

My job is to show you the exact triggers and messages that make your business irresistible to clients. When you get this right, you’ll:

1) Attract more (and better) clients 2) Increase sales and revenue (without feeling “salesy”), and 3) Grow your business—without burning out.

If you want to GROW your business? Click here.

If you want to START a business? Click here.

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