What story do you tell yourself?
Prefer to listen? Check out the podcast: [smart_track_player url=”http://traffic.libsyn.com/modernmarketingminute/The_Marketing_Strategy_of_Authenticity_and_Congruence.mp3″ ]
This is a very important question to ask…
Because the odds are good that whatever story you tell yourself is the exact same one you’re telling your customers.
Whether consciously and overtly (ie “buy from us because we’re the best!”)
Or subconsciously and subliminally (ie “we’re pretty good but so are they…”)
You see the power of a story (aka marketing) is not only how good that story is…
But how much it’s believed in.
And how much it means to not only the people listening (aka your customers)
But also to the storytellers (aka you)
Because you can’t fake it till you make it (social media is the 21st century’s “BS Detector”)
And you can’t fool all of the people all of the time (nor should you want to)
And you certainly can’t build a marketing campaign that entices, intrigues, or brings in buyers if they sense something’s out of alignment or incongruent.
Authenticity matters.
Being congruent and consistent matters.
And telling powerful stories that you believe in matters.
