This Type of Tagline Makes Money (…How to Write a Great Tagline)

This Type of Tagline Makes Money (…How to Write a Great Tagline)

When it comes to taglines there are 2 types. Those that make you money. And those that lose you money. So in this episode, we’re going to make sure you’ve got the right one for your business.

https://www.youtube.com/watch?v=-chPfQn0c7U

But before we do… we really should cover…

What exactly is a tagline?

Sometimes referred to as a slogan or catchphrase, a tagline is simply a way to describe what your company does. Where people get into trouble is that they either try to make their tagline do too much by cramming every product, service, and offer they have into it…

Or making it so “clever and creative” that nobody really knows what you do.

Neither are good.

But the problem comes from the fact that most taglines that are taught and studied and used as examples come from massive corporations and already well known brands.

Behemoth’s who don’t need to advertise what they do directly and can afford to be vague.

So here’s how to avoid that trap and make sure your tagline brings home the bacon …

Which is actually more of an idiom than a tagline but, doesn’t matter…

the rest is in the video 😉

About the Author

Hi, I’m Adam Erhart, Marketing Strategist.

My job is to show you the exact triggers and messages that make your business irresistible to clients. When you get this right, you’ll:

1) Attract more (and better) clients 2) Increase sales and revenue (without feeling “salesy”), and 3) Grow your business—without burning out.

If you want to GROW your business? Click here.

If you want to START a business? Click here.

The One Page Marketing Cheatsheet

Before tactics and tools can work, the single most important thing is to get your business's overall marketing strategy right.

This one page marketing cheatsheet will help.

Download Now >>
Scroll to Top