The way I look at it you can always get better.
-Zakk Wylde, Born January 14th, 1967
Whenever anyone asks me what my favourite part of owning my own business is, my answer is always the same.
It’s not the money (though I love capitalism!)
It’s not the fame (outside of about 50,000 people nobody knows who I am – and I’m cool with that).
It’s not even building something up bigger than me which still stand the test of time and be here when I’m gone.
No, the real answer is FREEDOM.
Freedom to work on what I want, with who I want.
Freedom to work 20 hours a day or 20 minutes a day, depending on how I feel.
And freedom to build my life, my business, and my entire existence around what matters most to me.
That is what drives me.
But with this freedom comes a price we all must pay.
A fair price (low if you ask me considering what we get in return) but a price none the less.
And that price is never settling.
Never being complacent.
And always, always trying to get better.
Nothing on this earth is standing still. It’s either growing or it’s dying. No matter if it’s a tree or a human being.
– Lou Holtz
The beauty of business is you get to choose which direction to go:
- Forward, which will require intention, action, and strategy.
- Or backwards, which will require nothing at all.
If you’re bad, you can become average.
If you’re average, you can get good.
If you’re good, you can become great.
If you’re great, you can become world-class.
If you’re world-class you can become the leader in your field.
And if you’re the leader in your field you need to work harder to hold that position and keep progressing.
Each level up the ladder comes with an increase in fulfilment, rewards (fame, fortune, or whatever you seek), and freedom.
Knowing this then, it makes sense to spend your precious time on things that matter.
Things that have the highest likelihood of delivering results.
And things that will compound over time…
…marketing is that thing.
Which is why marketing is the single most important element to your business success, and therefore, to your freedom.
Learn it, study it, master it.
It will pay you back beyond your wildest dreams.
If freedom is what you want, this is the fastest path there: https://www.adamerhart.com/work-with-me
Adam “dream maker” Erhart
PS – This is the second fastest path there, a paid print newsletter with some of my most secret and effective strategies. It’s not launched yet, but you can join the waitlist here for a special offer when it does: https://adamerhart.lpages.co/opt-online-marketing-newsletter-waitlist/
