Over the years, I’ve worked my way through hundreds of sales trainings.
Why? Well, for starters, I’ve always found sales fascinating (and let’s be honest, we’re all selling something).
But also because sales and marketing are like two sides of the same coin—marketing is just sales done at scale, from one-to-many rather than one-to-one.
But the biggest reason was that I never really liked the way sales was done when I was growing up.
You know the stereotype? The pushy salespeople with their sleazy tactics? Well, I wanted to do things differently—more ethical, more human.
One of the most common topics in every sales book or course I’ve ever taken is “overcoming objections.”
And the number one objection that comes up?
You guessed it: “It’s too expensive.”
Now, this objection can show up in many forms:
- “I don’t have the money”
- “I can’t afford it”
- “I don’t think it’s worth that much”
But here’s the thing—often, when someone says they can’t afford it, what they’re really saying is:
“I’d rather spend my money on something else.”
And I get it. I’ve been there.
When I first started in business, I delayed hiring a coach because I thought buying a new computer would be more helpful.
Spoiler alert: it wasn’t nearly as valuable as having a mentor would have been in those early days as I would learn later.
The same goes for attending seminars, taking courses, or making any investment that would have fast-tracked my success.
Instead, I’d spend money on other things—a new TV, new tires, a new car—thinking they were more important at the time.
In this case, I just had my priorities mixed up.
But the flip side is that sometimes, the money simply isn’t there. The offer is out of reach, and that’s okay.
So, what does this have to do with you? Well if you’re serious about growing your agency and want to get there faster, I’ve got two options for you:
- Paid and Fast: Join the Agency Accelerator—A 90-day growth system designed to take your agency from stuck to unstoppable. Say goodbye to piecing together random advice and hello to a step-by-step roadmap that attracts high-value clients, frees up your time, and fuels massive growth. With hands-on coaching, proven systems, and a supportive community, you’ll have everything you need to transform your agency—and your life. Here’s the link: Agency Accelerator
- Slow and Free: Prefer to pay with your time instead of money? You can dive into my 1000+ free videos on YouTube, where I’ve covered everything you need to know to grow your agency. And you can also sign up for this free course. It might take longer, but the information is all there, and it’s 100% free. Here’s the link to the training: Free Course
The choice is yours. Whether you’re ready to invest in your agency now or prefer to take a slower, more DIY approach, I’ve got you covered.
Either way, I’m here to help you succeed.
Talk soon,
Adam
