It’s a shame that so much great stuff goes undiscovered.
And by stuff, I mean products, services, music, art, and other things of value that are just dying to be discovered, but lost somewhere out there, under a pile of other equally great stuff.
Back in the day when there were only a few to choose from, marketing was a lot easier.
When Gillette came out with the first safety razor in 1901 the message was pretty simple.
Here’s a razor. Buy it.
Compare that to today where there are dozens (hundreds?) of different razor styles, companies, brands, makes, and models and you can see how things have gotten a lot more complicated.
So let’s just imagine for a second that you’ve invented the next great razor (feel free to substitute razor for whatever product or service your business offers)
Who’s responsible to get the word out?
Your Product/Service Can’t Sell Itself
The old saying “build it and they will come” no longer holds much truth.
The sad reality is that building it is now the easy part, and marketing it is where the real work starts.
The sad fact is that even today some great products and services are just sitting there on the shelf, helping no one, and providing no value to society.
Not because they can’t, simply because nobody’s made an effort to tell you about them.
You Have An Obligation To Help
Sales and marketing don’t need to be dirty words.
In fact, there may be no more noble a profession – hear me out.
If you have a business then you likely have a product or service that helps people solve a problem, makes their lives easier or more enjoyable, or provides some form of value to their work or life.
Is it really fair to keep this all to yourself?
Of course not!
You therefore have an obligation to get out there and start helping as many people as possible by showing them the product or service you offer, and how it can help them.
The more you believe in your product and it’s ability to help solve problems the stronger and more passionate your marketing should be.
Sure there are a ton of different marketing options to choose from, and a little research and strategy will go a long way in helping you decide where you can get the biggest bang for your buck…
But the biggest mistake you can make in marketing, is not marketing at all.
