I get asked the “what’s best” question a lot.

And while “what’s best” does depend on your unique business, market, industry, and customer base… there are a few proven strategies that seem to work better in certain industries.  [Read More…]

In the blue corner, weighing in at over 2 billion users, we have the mother of all social media networks:

Facebook.

And, in the purple-y, orange-y, yellow-y corner… we have its counterpart! Weighing in at over 800 million users:

Instagram.

Today they’re facing off and we’re deciding which one is better; Instagram ads, or Facebook ads?  [Read More…]

Today we’re talking all about Instagram.

More specifically how you can use it to grow your business or your brand, using Instagram’s most powerful feature: advertising.

Before we get into the tips and tricks and nuances of running effective Instagram ads, we first need to cover the big elephant in the room:

Why Instagram at all?

Especially when there are so many different ad options available out there.

Including Facebook and LinkedIn, Pinterest, Twitter… And more to come

Well, for starters, Instagram has millions of users.

And, it’s growing at an unprecedented rate.

(And shows no signs of slowing down any time soon!)

It’s also constantly unveiling new features.

Which again, shows its commitment to progress and to providing an even better user experience.

And that’s gonna draw even more users to the platform…

  [Read More…]

I’ve said it before, and I’ll say it again.

If you’ve got a small business, then Facebook advertising may be the single greatest marketing tool available to you today.

Nothing else even comes close.

Which is why today we’re talking about Facebook advertising for your small business.

Facebook ads happen to be one of my favorite topics to talk about.

I feel like a Facebook preacher sometimes.

Wandering around the internet, singing the praises of high-converting copy, profit producing pixels, and positive ROI.

But I can’t help myself!

Facebook ads are just that good!

First, they give you access to your exact and ideal client or customer.

And they allow you to laser focus in on their exact age, income, or occupation.

As well as any other pages they like or interests they have.

Next, they’re incredibly cost effective (yes, even still, today).

Especially when compared to more traditional forms of advertising like newspaper, radio, or TV or billboards.

Finally, while there is still a bit of a learning curve involved…

They’re still relatively easy to use.

And, they allow you to take a 5-figure business and turn it into a 6-figure business, or a 6-figure into a 7-figure… or beyond that!

So let me lead you through the 4 secret steps behind every single one of my 5, 6 and 7-figure generating Facebook advertising campaigns:

  [Read More…]

If you’re trying to decide between having a blog or having a vlog, don’t worry.

You’ve got good company and in fact, I’ve been there myself.

Choosing the best content marketing channel for your business is no easy task.

Especially when it seems like everyone and their dog has an opinion on the subject…

So in today’s post, we’re talking all about the age old question: should I start a blog or vlog?

And I’ll share my best tips, advice, and experiences from having both and how to help you choose the best one for you.

Because these are tricky waters to navigate.

Especially with such good advice on both sides of the blog versus vlog argument…

So with all that said, let’s dive into a few key areas to really help you make the right decision for you and your business and goals.

  [Read More…]