Blog - Adam Erhart

Why Education Based Marketing (EBM) Is So Profitable & Powerful | B2B vs B2C

August 28, 2019

At any given time there is small a percentage of your target market who is ready, willing, and able to buy from you right now. These are the people that want what you have, have the money to pay for it, and are actively seeking out a solution to their problem.

Depending on what statistic you read this can be anywhere from around 2% to 10% or in other words, not that big of a number.

So how do you reach the other 90 to 98% of your market in a way that builds trust, creates goodwill, and positions you as the go-to expert and authority in your market? While also still capturing the 2-10% of avid buyers?

The answer there my friend, is education based marketing.

The reality is that you will attract far more customers with an education based marketing approach than you will by simply trying to sell them something right off the bat.

Let´s get to it!

How To Write Great Content | Content Marketing For Your Blog, Website, Or Ads (2019)

August 25, 2019

Nothing happens until someone reads, watches, or hears some kind of content which is why in this episode I’m breaking down how to write great content and some of the most important things you need to know when doing content marketing for your blog, website, ads, or anything else.

We all know great content when we see it.
It draws you in, holds your attention, and possibly even influences your decisions or behaviors. At least that’s what I aim for when I’m crafting up nice tasty content for me or my clients.

So how do I do it? Where does this great content come from? And most importantly, how can you create great content of your very own.

Well after years of running a marketing agency and thousands of campaigns created I’m happy to share 10 of my best content writing tips with you here which will immediately take your content marketing game to the next level.

7 Habits Of Self Made Millionaires | What The Best Marketers Have In Common

August 24, 2019

What is it that the best marketers in the world all have in common?

Well after years of working with millionaires, multi-millionaires, and billionaires, I’ve found there are 7 habits they all seem to have in common that have enabled them to achieve amazingly successful lives and businesses.

And that’s what this video is all about.

The Best Marketing Strategies For B2B and B2C Businesses | B2B vs B2C

August 23, 2019

Alright let’s talk marketing objectives. Specifically, the best marketing strategies for both B2B and B2C businesses and the battle between brand awareness campaigns and lead generation campaigns.

Two of my favorite marketing objectives but also two completely different campaigns, with one being the clear winner in B2B marketing campaigns and the other being the best choice for B2C marketing campaigns.

The brand awareness people say lead generations is too “salesy” and destroys the brand’s reputation.

And the lead gen people say brand awareness ads are useless and don’t provide a positive return on investment.

So which one is right?

Is brand awareness the better marketing objective… Or is lead generation the best choice for your business.

I’ll give you my exact thoughts at the end, but first, let’s dive into each of these 2 marketing objectives a little more. All that and more inside the video.

Do you get the Modern Marketing Newsletter?