Adam Erhart

Modern Marketing

LinkedIn Marketing For Business | How To Generate Sales & Grow Your Business

LinkedIn may not be the most popular platform in the world, but with over 500 million users it’s an absolute beast in the B2B space. That’s why in this video we’re talking all about LinkedIn marketing for business so you can use it to generate more leads, customers, and sales.

Ahhh LinkedIn. It’s come a long way since its inception as the worlds most boring social media platform and has now evolved and proven itself as an absolute powerhouse among business professionals looking to connect and build their network.

But like all platforms it’s only as good as the strategy behind it. So in this video I want to share some tips and strategies to really help level up your LinkedIn game so you

Now before we dive into the tips we need to first make sure that LinkedIn is the best, or even the right place for you and your business. The way to figure this out is to start with questions like:

1) What’s your end goal, what are you on the platform for? Networking, research, lead gen, prospecting, etc

2) The first thing you need to do is decide if LinkedIn is even the best place for you and your business.

3) The only way to know for sure is to start from the ground up and clearly identify your market, message, media, and how they all fit together.

OK now that we’ve got all that covered, let’s get to those tips in the video!

This Kind of Marketing is a WASTE of Money

This Kind of Marketing is a WASTE of Money

There’s a reason that marketing sometimes gets lumped into the expense category rather than the investment category where it rightfully belongs.

Or why it sometimes gets budgeted for last with the leftovers or scraps instead of being prioritized as the true business building powerhouse it is.

Or why it sometimes gets ignored completely, and put off until next year, or maybe even the year after.

So that’s why today we’re talking about the kind of marketing that wastes your money so you can avoid that – and what to do instead.

Avoid “Fake Marketing” at all costs…

This Type of Tagline Makes Money (…How to Write a Great Tagline)

This Type of Tagline Makes Money (…How to Write a Great Tagline)

When it comes to taglines there are 2 types. Those that make you money. And those that lose you money. So in this episode, we’re going to make sure you’ve got the right one for your business.

But before we do… we really should cover…

What exactly is a tagline?

Sometimes referred to as a slogan or catchphrase, a tagline is simply a way to describe what your company does. Where people get into trouble is that they either try to make their tagline do too much by cramming every product, service, and offer they have into it…

Or making it so “clever and creative” that nobody really knows what you do.

Neither are good.

But the problem comes from the fact that most taglines that are taught and studied and used as examples come from massive corporations and already well known brands.

Behemoth’s who don’t need to advertise what they do directly and can afford to be vague.

So here’s how to avoid that trap and make sure your tagline brings home the bacon …

Which is actually more of an idiom than a tagline but, doesn’t matter…

the rest is in the video 😉

What Is Retargeting? Remarketing on Facebook, Instagram, YouTube, and Google

So what exactly is retargeting?

Well, if you’ve got a small business, are an entrepreneur, or a marketer of any kind, retargeting / remarketing is one of the most powerful tools available to you.

Why? Well for starters it’s incredibly cost-effective way to increase trust, built authority, and provide more value. But it gets even better … and this is what this video is all about.

Whether we’re talking about Facebook, Instagram, YouTube, or Google, retargeting / remarketing is a great way to grow your business in the most cost-effective way and again in front of your ideal target market and perfect customer. Omnipresence fot the win!

Let’s dive in!

How to Beat the Competition Without Lowering Prices

Lowering your prices is a race to the bottom where everybody loses, but that doesn’t mean you should just give up and throw in the towel every time a competitor lowers their prices trying to take away market share… Especially the customer who ends up having to deal with a lower quality product or service.

The key then is beating your competition without needing to lower your prices so you can win the price war once and for all.

And that’s what this video is all about.

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