That was kind of a “click bait” subject line no?
“Don’t use Facebook Ads until…”
I can almost hear you saying: “Until what Adam. UNTIL WHAT?!?!?!”
But the reality is a little curiosity goes a long way. (Curiosity is hugely effective in marketing. Use it to your advantage)
And if I can’t pique your interest enough to open the email then how am I going to help you?
So let’s get right to it.
Don’t use Facebook Ads until: you have a winning offer in place. (That part’s so important it’s worth bolding AND underlining)
Let me say it again.
Before throwing money at something you need to be sure that people actually want what you’re selling.
Sounds obvious right?
But you’d be surprised how many clients I’ve consulted with over the years who wanted to sell something that nobody was buying. When that’s the case we need to have a little heart to heart which is always tough, but oh so important because the last thing I would ever want was another person thinking Facebook Ads don’t work just because they weren’t used properly. (Blasphemy I tell ya!)
You see Facebook Ads (and paid traffic in general) serve two functions.
- They allow you to test which offer is going to resonate with your audience quickly and cost effectively. So if this is where you’re at that’s ok. You can start small. Test. Measure. And then make sure you’re on to something before taking it up a notch.
- They act like gas on a fire. They take whatever you have and make it bigger.
Have a winning offer? Throw Facebook Ads at it and make a lot more money. (This is what I do)
Have a losing offer? Throw Facebook Ads at it and lose a lot more money! (This is what I refuse to do)
The beauty is a few minor tweaks is often all it takes to make an OK offer a real genuine winner. (Quick tip: Start by focusing on the benefits and end results you provide. Save the details for later)
You got this!
