When it comes to marketing your business online there are no shortage of options available.
You can do PPC, SEO, SEM, SMM, CRO, or go “Whole Hog” and do-em-all!
(PPC=Pay Per Click, SEO= Search Engine Optimization, SEM=Search Engine Marketing, SMM=Social Media Marketing, CRO=Conversion Rate Optimization)
And to add to the noise and confusion for every option there are at least a dozen pros and a dozen cons muddying up the water and making a clear decision seem like an impossible task.
So it’s no surprise then that one of the most amazing advertising tools available today is still under-appreciated and under-utilized.
And that tool would be… (as you probably guessed by the title)
Facebook Ads.
But as great as Facebook Ads are, I completely understand the confusion and so despite my strong position and almost unnatural love of Facebook Ads…
When I hear the question “Are Facebook ads worth it?” my initial response isn’t shock, but empathy and understanding.
Because for every success story of a 1000% ROI, there are at least a million others citing poor results and lost money.
So to truly answer the question “Are Facebook Ads worth it” we need to take a quick look at 2 other very important questions.
- Do Facebook Ads work?
- Will Facebook Ads work for my business?
1. Do Facebook Ads Work?
Yes, Facebook ads work. And they work incredibly well.
But like most things the devils in the details and for something to work, it needs to be done right.
Which means not just simply slapping up an ad, pressing go, and waiting for the dollars to start rolling in.
Rather, it means carefully analyzing your target market.
Creating a unique and compelling offer.
Presenting it in a way that captures attention, piques interest, and inspires action.
And doing this all in a fraction of a second as someone is quickly scrolling through their newsfeed.
Creating high converting and return on investment deliver Facebook Ads is part art.
Part science.
But 100% marketing strategy.
At the end of the day when done right Facebook Ads work incredibly well and allow you to reach more people than TV, radio, and newspapers, for a tiny fraction of the cost.
And if Facebook’s BILLIONS of dollars in ad revenue shows us anything, it’s that people are plenty willing to spend money on Facebook Ads – indicating at least to a certain extent that they are delivering a valuable service that people want. (Some of my clients regularly spend upwards of $100,000/month and get consistent, and consistently high, ROI. If Facebook Ads didn’t work, they’d go broke pretty quick)
2. Will Facebook Ads Work For My Business?
At the end of the day it doesn’t really matter whether you’re in a business to business (B2B) market or a business to consumer (B2C) market, because who you’re really trying to do business with isn’t a company, but another person.
And people use Facebook.
For this reason, with very, very few exceptions (perhaps limited to Government contracts or markets with only a few key buyers) Facebook Ads will work for your business, no matter what business you’re in.
If you have a product or service that people want, Facebook Ads will help you get more message in front of more of them. Plain and simple.
The only way Facebook Ads won’t work for your business is if you’re in a business selling something that nobody wants.
Should You Use Facebook Ads In Your Business?
This is perhaps the most important question of all.
Because if Facebook Ads work, and they work for 99% of businesses, then the real key is figuring out how to use them in your business for maximum impact.
Facebook Ads in and of themselves aren’t overly technical or complicated but
But just like with any other marketing tool available today…
The key to success should always be strategy first, tactics second.
So start with a simple, targeted and well thought out offer and go from there.
Facebook Ads are a learning experience in and of themselves but the results and potential rewards are well worth the initial effort!
