When I first got into marketing, I wasn’t that good at sales. I liked talking to people, and helping them, I just hated the selling part. Looking back, I think my closing line was probably something like “so… what would you like to do?” – hardly a compelling close. And yet I would more often than not make the sale. How was this possible?!?!
Well, what I had yet to realize at the time was that my marketing and everything that had happened up until that point had all but closed the deal for me – ahead of time – so when I finally spoke to a prospect or potential client they were already sold on working with me.
And that’s where Inbound Marketing comes into play.
So, let´s get to it!