The other day I was putting together a new weight machine for my gym.
“How’d it go Adam?” You may be asking…
Not well my friend.
Not well.
Prefer to listen? Check out the podcast: [smart_track_player url=”http://traffic.libsyn.com/modernmarketingminute/Marketing_Strategy_Battle_DIY_vs_D4Y_vs_DWY.mp3″ ]
It took me probably 4x as long as it should have – and left my knuckles bloody and beaten (I kept slipping with the socket set)
Left me angry and frustrated (the instructions were literally useless… they had around 100 bolts and nuts and washers and NONE of them were labelled… scouts honor)
And even when I thought I was finished I realized the company forgot to ship all the weights (so I couldn’t even finish)
This was the classic example of where the DIY approach (do it yourself) was a TERRIBLE idea.
And so it is with marketing.
We can all probably agree that Facebook Ads and a simple Sales Funnel are MANDATORY if you want your business to make a difference and actually matter – both now and in the future.
(If you don’t believe they’re mandatory then you’re going to need to trust me on this or start doing some serious research – I’m not good at putting together gym equipment, but marketing strategy?
That’s my life! And FB Ads and a Simple Sales Funnel are… MANDATORY)
But how you go about getting your Facebook Ads and a Sales Funnel in place is another question entirely.
On one end you have the DIY model (the do it yourself model)
This is the model I used to advise most entrepreneurs to take… (old advice from another time)
Take a 1k to 2k Facebook Ads course. Learn. Apply. And you’re all set.
But the problem was… most people were NOT all set.
They had questions. Issues. Concerns. And needed more guidance than a course could provide.
Things like: how should I set it up? What should my lead magnet be? Is this a good offer?
Why is nobody clicking on my ads? And what should my budget be?
All questions that needed one-on-one guidance, support, and coaching.
Then, on the other hand, you have the D4Y model (the done for you model)
This is what my agency has done for years.
But it too has its share of problems such as:
- It’s VERY expensive (5k-10k/month at least per offer plus ad spend)
- You don’t learn the how, what, and why of it all (making you tied to the agency)
- And… should you decide to cut costs and go for a “budget” agency (ie new, cheap, or
- inexperienced) well then it’s likely to end up costing you even more in the end as well as a
- ton of headaches, wasted time, and possibly a damaged reputation. Fun, right?
So we’ve covered the DIY model, the D4Y model… so what’s left?
The DWY model (the done with you model)
This model is the hybrid lovechild of the DIY and D4Y.
And it puts you in the driver’s seat of your business.
Giving you the information but also the ACCESS and INSIGHT to be able to create your very
own source of leads, clients, and sales on demand.
None of these approaches is better or worse than the other. They all come down to you, your business, your budget, and the best use of your time.
