Here’s something I truly believe.
Most people you know have good intentions.
Alright… now that we’ve got that covered let me ask you something.
- Have you ever heard someone in terrible shape offering someone else health and diet advice?
- Or had a family member who was broke as a joke offer you tips on saving, investing, or money management?
- Or had a friend who has never owned a business in their life suggest ideas on hiring, strategy, or operations?
I know I have!
Fortunately I knew to smile, nod, say thanks, and then completely and utterly disregard everything they just said.
But still… It’s crazy!
It’d be like me offering you tips on astro-physics, quantum-mechanics, or advanced calculus (I had to Google the first 2 terms to make sure I got them right. As for calculus… I got 34% in high school before dropping the class)
So while your friends and family members likely do have your best interests at heart… you’ve gotta take a really close look at the source of the advice.
If they haven’t:
- Done it before
- Aren’t somewhere you want to be
- Or haven’t helped someone else get there…
You don’t want to be their test subject!
So why then do so many people blindly follow the advice of people they follow online?
Especially when SO much of the advice is:
- Hypey (make a million dollars overnight with Instagram ads)
- Outdated (you need to be everywhere online, all the time.
- Or Insanely complicated (advanced segmentation and behavioural dynamic targeting is where it’s at dude)
My advice?
Get clear about:
- Who it is you’re trying to serve (your ideal target market)
- How you can best help them (what is your offer)
- And where they spend their time online (the odds are good Facebook is going to be a strong contender)
If you get those 3 pieces right the rest is easier than they want you to believe.
