There are some things that I absolutely love doing.
- I play guitar (I’ve played for 22 years now and have a mini-collection)
- I workout (weights Monday-Friday, runs on the weekend)
- I cook (I’m not the best cook, but I’m getting better. Fun fact: my first job was a short order cook at a truck stop when I was 14. I made just under $5 an hour)
- And I play a lot of toy trains on the floor with my 2 year old son (the wooden train sets where you can build epic railway systems around the house)
But one of my favourite things to do is socialize.
Yup.
I’m a socializer.
An ENFP for my fellow Myers Briggs aficionados out there. (I mention Myers Briggs because I’ve got a super cool marketing hack to tell you about tomorrow… stay tuned!)
And while my socialization time has declined over the years as work and family have both exploded (in a good way) one of my favourite groups of people I hang out with is a carefully curated selection of other high-level Facebook Ad strategists.
These guys and gals are sharp! And spending time with them makes us all better advertisers and direct marketers.
So yesterday we met (virtually). Spoke. Shared wisdom. And left with a couple action steps to deploy and test immediately (IMPORTANT NOTE: Testing is crucial as what works for one may not work for another.)
One of the topics discussed was a recent algorithm change inside Facebook which led to a formerly horrific form of optimization (pooling all your ads inside a single ad set)…
Now actually being an ok strategy to use. (Oh how quickly things change!)
So after our meeting the first thing I did was dive into my account and immediately setup a new campaign using this strategy (I test everything on my own ads first to ensure it’s an effective-and profitable-strategy before deploying it on my clients accounts)
And sure enough…
It worked. Not for all the ads. But for enough to make slowly rolling out this strategy priority numero uno in the coming days.
The takeaway lesson here? There’s always more than one way to do something. And the minute you get set in your ways and stop adapting, evolving, and growing, is the minute your business starts dying.
You got this!
