We’ve all spent a few minutes taking an online quiz.
Maybe you wanted to assess your strengths as a business owner or couldn’t bear not knowing what piece of IKEA furniture you are.
Entertaining or informative, people love quizzes.
They’re interactive, personalized, and can reveal something about themselves — usually for the price of an email address.
If you’re thinking quizzes sound like lead generating gold, you’re spot on.
Josh Haynam is cofounder of Interact Quiz Builder, a platform for creating interactive quizzes that grow businesses.
To date, he’s helped 40,000 companies generate a combined total of 7 million leads using quizzes.
In this episode, Josh answers important questions about utilizing quizzes in marketing and sets you up with a quiz structure you can use to connect with your audience and generate targeted leads for your business.