In this episode, Brian Bergford and Adam create a dialogue that draws comparisons between peak performance and modern marketing. Whether you’re interested in peak performance athletes, or the marketing lessons we can glean from them, or both, you’re going to find a lot of value in this content.
- Brian’s interests growing up and how they lead him to where he is today
- The psychology behind performers as well as customers
- How to get results in training and in marketing
- Knowing when you’re on the right track with your processes
- What happens if you want to quit
- How to select the right story for you and your business
- Success habits of peak performers
- “Emotional Alchemy”
- Background in psychology, particularly animal psychology
- Brian was inspired by people who were at the top of their craft
- Enjoyed working with dogs as well as people
- Ended up in behavioral training for dogs (which was really coaching people in how to train their dogs)
- Later on, he got back into the performance arena
Comparing performance to marketing psychologically
- The animal brain is much like the brain of the consumer in that, as consumers, we use our instinct/emotions before we back it up with logic.
Both involve connecting with people to find what works for them.
Consistency = Results
- Must be careful of measuring things too soon
- You can’t expect instant results in marketing or in training
Taking the longview
- You always have some faith in the process.
- Remember that it’s dangerous to be result-oriented.
- It may take longer than you had hoped, but you’ll get there if you’re consistent
How do you know you’ve got the right process?
Not necessarily instinctual, but some things feel right, and some don’t
2. Check in with people who are experts
Ask them, what is realistic at this point? What time span should we be looking at?
3. Recognise that there are cycles
Check in on your results every once in awhile, and remember that there will be ups and downs
Make the switch from outcome goals to process goals
- Focus on the things you can do every day and the outcome will follow naturally.
- Mismanaged expectations can create discouragement.
- If you can put in the work, you’re going to be able to sustain your performance.
- Love the process.
Fulfillment matters more than anything.
If you’re looking for that perfect process, make sure you believe in who you choose as your mentors.
A good rule of thumb is the 90-day trial.
What if you want to quit?
Audit the last few weeks–have you taken enough time for yourself?
You need to follow your self-process in order to be successful in your other processes.
What kind of person are you?
Allow yourself time to recharge, and have self-awareness in what you are capable of.
Select a story that empowers you to fuel your engine
No matter which business you’re in, it is a psychological game.
Good copywriting resonates with customers emotionally
If you can get your point across well, you can make this connection.
It’s an opportunity to for you to show and your customers to see that they’re not alone.
“The root of every problem comes from a lack of communication”
Success Habits of Peak Performers
How do these people thrive on a day-to-day basis?
- Genetics play a part
- They always play their cards well
- They’re clear on what they want
- Generally something they have a fear of ends up being something they love
- Do whatever it takes
“Take whatever comes at you and turn it into…fuel for the engine”
You must be willing to put in the consistent work.
Mentioned in this episode:
The CEO Athlete Facebook page
Contact Brian: email@example.com