Alright let’s talk marketing objectives. Specifically, the best marketing strategies for both B2B and B2C businesses and the battle between brand awareness campaigns and lead generation campaigns.

Two of my favorite marketing objectives but also two completely different campaigns, with one being the clear winner in B2B marketing campaigns and the other being the best choice for B2C marketing campaigns.

https://youtu.be/Z-OwWP1F0nM

The brand awareness people say lead generations is too “salesy” and destroys the brand’s reputation.

And the lead gen people say brand awareness ads are useless and don’t provide a positive return on investment.

So which one is right?

Is brand awareness the better marketing objective… Or is lead generation the best choice for your business.

I’ll give you my exact thoughts at the end, but first, let’s dive into each of these 2 marketing objectives a little more. All that and more inside the video.

About the Author

Hi, I’m Adam Erhart, Marketing Strategist.

My job is to show you the exact triggers and messages that make your business irresistible to clients. When you get this right, you’ll:

1) Attract more (and better) clients 2) Increase sales and revenue (without feeling “salesy”), and 3) Grow your business—without burning out.

If you want to GROW your business? Click here.

If you want to START a business? Click here.

The One Page Marketing Cheatsheet

Before tactics and tools can work, the single most important thing is to get your business's overall marketing strategy right.

This one page marketing cheatsheet will help.

Download Now >>
Scroll to Top