In this episode I’m going to be pulling back the curtain on one of the biggest marketing mistakes I see business owners and entrepreneurs making today.
Because marketing is the single most important element to business success, but it’s also one of the most complicated, misunderstood, and overwhelming subjects out there.
But with so many different experts, influencers, and “gurus” all preaching what sometimes feels like completely different strategies, how are you supposed to keep everything straight and know what to do?
Well… If you’re frustrated, overwhelmed, or maybe even a little bit stressed out about this whole marketing thing, you’re not alone.
And while I can sit here confidently today after nearly a decade in the digital marketing game, with hundreds of clients and thousands of profitable campaigns under my belt, I’ll be the first to admit it wasn’t always this way.
In fact, there was a point in my life when I had ZERO idea what marketing even was, much less how it all worked.
I remember looking at things like funnels, and segmentation, and positioning, and consumer behaviour and feeling like a deer in the headlights. Stunned. Frozen. And lost. And this is the exact path to frustration.
So let me break down the levels for you now so you can get a better understanding of where you might be a bit off course, and where the biggest opportunities for your business growth are.